What Could be in store for Macbooks?

Intel is about to roll out some pretty impressive mobile processors, finally bringing its "Nehalem" Core i architecture to the mainstream mobile space. So, what can we expect from Apple?

First, a little recent history. Apple, so far, has elected not to use the Core i7 quad-core mobile processors announced back in September in its MacBook Pro line. Which isn't that surprising. The first crop of laptop i7s barely qualify as mobile processors: they have a desktop-like TDP (thermal design power) of 45 watts that wreaks havoc on battery life.

That said, as an example of what an Apple rival has chosen to do, the Hewlett-Packard Envy 15 now offers both the i7-720QM (1.6GHz, 6MB cache) and i7-820QM (1.73GHz, 8MB Cache)--both quad-core Core i7 processors.

A big imponderable is whether Apple will adopt a future 32-nanometer version of the quad-core mobile i series for the 17-inch MacBook Pro. Presumably, this would have a lower TDP and be more amenable to Apple.

Now, for some armchair analysis. One of the burning questions (at least among some in the tech media) is whether new MacBooks will use Intel's "Arrandale" mobile Core i series of processors. Arrandale is significant for two reasons: it is part ofIntel's 32-nanometer chip roll-out and is the first instance of Intel combining the graphics function with the main "CPU" processor. This results in better overall power efficiency and integrated graphics performance that "doesn't suck" anymore, as some observers have put it.

One school of thought is that Apple will not use the processor. If there is any truth to that rumor, that makes for a head-scratching scenario since Arrandale will be the pillar of the mobile Core i3 and i5 lineups. A likely scenario is that Apple--one way or another--chooses to attach Nvidia or ATI discrete graphics processors to Arrandale, or a facsimile thereof.

And speaking of Nvidia and ATI, instead of trying to second-guess Apple on all of the possible graphics chip permutations, the easier question to ask is: which graphics chip supplier will prevail this time around? Nvidia--despite defects in some of its past offerings--has been dominant over the last year or so across the MacBook lineup. Will this continue? Or will Apple strike more of a balance between Nvidia and ATI?

Remember, that Apple is touting the general compute function of the graphics processing unit, or GPU, in OS X Snow Leopard. "Now a new technology in Mac OS X Snow Leopard called OpenCL takes the power of graphics processors and makes it available for general-purpose computing," according to Apple ad copy. (Translation: using the GPU more like general-purpose CPU.) Are Nvidia and ATI OpenCL equals?

And what, pray tell, will happen to the MacBook Air? Which is coming up on its second anniversary in January. I won't venture a guess (not yet at least), though I have a personal interest in this subject since I have been using an Air since February 2008.

Where to go, Google or Bing ? (New Bing maps Beta)

Microsoft is kicking Bing Maps into a higher gear, announcing a beta version of Bing Maps that uses Silverlight to display 3D images and its own version of street-level images.

The company announced the new beta Wednesday amid a discussion of other improvements to Bing Thursday at its San Francisco offices in a presentation for the media. Bing Maps Beta is rolling out Thursday along with several other new features in the main Bing search results.

Bing Maps Beta requires Microsoft Silverlight to deliver very smooth three-dimensional transitions between satellite and street-view imagery. Like Google Street View, Microsoft has driven the streets of major cities such as San Francisco and assembled its own library of map-related images.

The new beta service can also find images of items inside popular destinations, such as art exhibits inside museums and other geotagged images available on the Internet through Microsoft Photosynth. Developers can also create Web applications to run inside the Bing Maps Beta, such as an application that works with Newseum to index local papers inside maps and let Bing users see the front pages of newspapers across the country.

In addition, Bing Maps Beta users will be able to see local tweets through a partnership with Twitter demonstrated during the event. Twitter recently rolled out a geolocation service.

 Microsoft has street-level imagery for around 100 U.S. cities, it said, and is adding more imagery on a constant basis.Microsoft also talked about new enhancements to Bing called "entity cards," which are sections on the top of a search results page that contain a mix of structured and crawled data on a given topic. For example, searching on "Coldplay" will bring up an official photo of the band with a link to their Web page, tour dates, additional photos, and other information all displayed before your eyes scroll down to the search results themselves.

Similar enhancements will appear on searches for specific cities, with photos and weather information, as well as searches for companies, where financial information and news will appear. At some point in the future, Microsoft also plans to let searches hook up with their Facebook accounts to search for photos, upcoming birthdays, and status updates.